Viacom, Altice Ink Advertising/Content Distribution Deal

A number of Viacom networks are returning to Suddenlink channel lineups under multiyear advertising and content distribution agreements signed with the MVPD, the two said in a news release Thursday. They said they will use Altice audience data, multiscreen ad platforms, and measurement and analytics capabilities with Viacom's ad offerings to deliver local and national advertising across multiple screens. They said the distribution agreement includes early renewal of Viacom networks on Optimum and distribution rights of multiplatform, digital and next-generation Viacom content -- including select virtual reality and 4K. Suddenlink dropped Viacom channels in 2014.