Altice Doing Global Rebranding

Altice NV will rebrand itself worldwide as Altice, with a new logo and corporate tagline -- "Together has no limits" -- as part of a new global strategy, the company said in a news release Tuesday. It said the aim is "a unique, seamless and simplified experience for customers," with the new brand and logo replacing current brands at the different Altice operating companies by the end of Q2 2018. It said business-to-business brands will transition to Altice Business, while telco sub-brands in certain areas -- like media news brands such as News 12 Networks and i24News -- won't change. Altice closed on Suddenlink in 2015 and took over Cablevision -- now known as Optimum -- last year.