Third of Broadband Homes Familiar With Smart Home Devices, Says Report

Roughly a third of U.S. broadband homes have some familiarity with smart home devices, Parks Associates said in a Friday report. Moreover, a bigger swath of consumers “see value” in smart home devices, including smart door locks, video door bells and networked cameras, compared with those who say they're familiar with the products, “indicating a robust opportunity for broader adoption and usage,” it said. Parks estimates more than a quarter of U.S. broadband homes own a smart home system. But nearly 70 percent of smart product owners own a device that's not connected to a smart home system and only 35 percent of smart product owners have the product integrated into a smart home system, it said: “We're seeing an ever-increasing demand from customers wanting to use speech and gesture to interact with IoT devices and services.”