Silicon Valley Startup Claims Invention Exceeds OLED, QD Color Performance

Silicon Valley startup PixelDisplay is using the Display Week 2017 conference in Los Angeles to showcase its “Vivid Color” technology with the bold claim it can render wide color gamut performance that exceeds that of OLED or quantum dots. The technology is applicable to a wide range of consumer displays and retains “the key benefits” of inorganic LEDs, it said in a Thursday announcement. "Portable consumer display devices face a challenge” in that the “dynamic, colorful experience” of Ultra HD content “is very compelling," the company said. "But makers of these products find it difficult to swallow the TV display solutions for achieving better brightness, dynamic range and color gamut.” Quantum-dot films and light bars “add thickness, can lower efficiency, increase bezel-size or leak blue-light,” while OLED remains expensive to manufacture and “exhibits shorter lifetime,” it said. PixelDisplay said it's offering "an option that can go beyond OLED and heavy metal QDs, could match lasers in display color gamut and more, without the laser-speckle-artifacts, or eye-damage warning label."