Nielsen to Measure Twitter Mobile Advertising Campaigns in 23 New Markets

Nielsen will measure Twitter mobile campaigns of 23 new global markets beyond the U.S., providing independent assessment of advertising performance, Nielsen said in a Monday news release. "Using metrics that are comparable to those used for TV, Digital Ad Ratings equips advertisers, media agencies and publishers with trusted audience verification, allowing a clearer view into age and gender demographics, unique audience, reach, frequency and gross rating points ... for campaigns that run in Twitter's mobile app." New markets include Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Japan, Mexico, Turkey and the UK. Nielsen has been measuring Twitter campaigns in the U.S. with the tool for about a year.