Encryption Tech to Make OTT TV Everywhere Simpler, Irdeto Analyst Says

The over-the-top industry has been its own enemy in facilitating TV Everywhere, but reaching every device "is about to get simpler" with Google's Widevine, Adobe's Primetime and now Microsoft adding cyber block chaining (CBC) support, said Irdeto Perspective Product Manager Rodrigo Fernandes in a blog post Friday. Irdeto said the problem started with digital rights management fragmentation, with the various forms of DRM supporting different media containers. Current MPEG dynamic adaptive streaming over HTTP and common media application formats are largely agnostic, but encryption of them for pay services is complicated by the multiple encryption technologies available, it said. The increasingly universal cyber block chaining support means one encrypted stream will cover all devices, ending duplicated content delivery network costs, it said.