Hybrid Pay-TV Model May Be Route to Success, Irdeto Says

Pay-TV operators who provide a hybrid of traditional and over-the-top services likely will be most successful, said Irdeto Senior Vice President-Global Sales Bengt Jonsson in a blog post Monday. Likening pay-TV to the retail industry where traditional retailers are struggling with e-commerce competition, Irdeto said success could lie in trying to satisfy both young viewers -- who are largely online in their viewing -- and the growing population of aging consumers "who may prefer TV’s traditional lean back experience, where searching for something to watch is not in their comfort zone."