Live OTT Viewing Hours to Exceed Those of Broadcast TV in 5 Years, Says Report

Live over-the-top viewing hours will surpass those of traditional broadcast TV within five years, but bandwidth limitations are challenging quality of service and quality of experience, said a Thursday report by Level 3, Streaming Media and Unisphere Research. Half of survey respondents -- 500 media industry professionals -- expect year-on-year OTT revenue growth of 30-50 percent in 2017. Higher frame rates (HFR) and high dynamic range are in the spotlight for the industry this year, with almost half of respondents offering or planning to offer both options, while 20 percent are focused only on HFR delivery, such as 1080p for sports content, said the report.