Young Viewers Eschewing DVRs, Live TV Watching, nScreenMedia Analyst Says

Young TV viewers don't watch much live TV anymore and hardly use DVRs at all, said nScreenMedia analyst Colin Dixon in a blog post Sunday. Pointing to Nielsen data, nScreenMedia said live TV viewing "seems to be holding up well against mobile and broadband video competition," but that picture changes when looking at younger viewers, with those age 12 to 24 watching a third less TV in Q4 2016 than they did in Q4 2013. It also said some of the decline in live TV watching is due to increased time-shifted viewing, but DVR use is growing only for those 35 and older, and time-shifted content viewing is declining for age groups younger than that. "Is it any wonder that youth oriented live television is struggling," nScreenMedia said.