LeEco Bows Initiative to Boost Its ‘Foothold’ in Chinese-Speaking US Homes

Days after scrapping its $2 billion deal to buy Vizio (see 1704100045), LeEco launched an initiative to expand its “already large foothold” in Chinese-speaking U.S. homes “by providing tailor-made products and content for this community,” the company said in a Friday announcement. LeEco has an enormous base of Chinese-language content in its arsenal, including 100,000 hours of videos and 500 episodes of original TV shows, it said. LeEco “customized” its LeEco Box U4 for the U.S. market to give users “a fast-loading, smooth” HD content service, it said. The company also launched a specialized e-commerce store that lets Chinese consumers buy LeEco products in their “native language,” it said.