THX Focuses on Quality of Experience in New Role With Streaming Video Alliance

THX joined the Streaming Video Alliance, an industry group focused on solving streaming challenges and creating best practices, to bring its audio experience to the streaming market, it said in a Wednesday announcement. As a member, THX will participate in industry workgroups, including ones focused on quality of experience, which THX called a key component of the audio and video streaming certification program it launched with Conviva this year.