Hyperlocal Content Could be Niche for Small MVPDs, Says nScreenMedia Analyst

Hyperlocal content could be the competitive offering that helps bolster small MVPDs caught between escalating TV channel licensing expenses and increased competition from online services, said nScreenMedia analyst Colin Dixon in a blog post Tuesday. It said one panel at this week's IP Vision Conference & Expo discussed the strong desirability local content still has, with such ideas being suggested as video from local events or trying to better partner with local broadcasters largely ignored by the major MVPDs. "Bundling these channels inside a video service could be a win for everyone concerned," nScreenMedia said.