Samsung Pulls ‘HDR10' Trademark Application, Leaves ‘HDR10 Plus’ Bid Intact

Samsung abandoned its bid at the Patent and Trademark Office to register “HDR10" as a trademark for a wide range of possible commercial and consumer devices and applications (see 1703140049), PTO records show. Samsung’s March 31 "express abandonment" request gave no reason for the application’s withdrawal. Samsung left intact its application to register “HDR10 Plus” as a trademark, agency records show. “HDR10" has been in routine, ubiquitous industry use as standard nomenclature for perceptual-quantization-based, SMPTE-compliant high-dynamic-range products and service since at least the summer of 2015. Samsung representatives didn’t comment Monday on whether that affected the company's decision to withdraw the application. Nor did they comment on plans to use "HDR10 Plus" in commercial products if PTO approves that trademark application.