More Work Needed on Clickable Links in Emergency Alerts, CTIA Warns

“CTIA reiterated the wireless industry’s commitment to working with the Commission on use of" embedded clickable links in wireless emergency alerts, "but noted its concerns about implementing such functionality without adequate feasibility testing,” said a filing in docket 15-91 on a meeting with FCC Public Safety Bureau staff. “CTIA and its members continue to urge the FCC and other governmental stakeholders to be mindful of the potential limitations of embedded reference functionality beyond the control of wireless carriers.” The association said the National Hurricane Center’s website wasn't available for a period of time during Hurricane Matthew. The standards work is complete but “implementation by handset manufacturers and operating system providers will be necessary before consumers will be able to ‘click’ on embedded references,” the group said.