SVOD Boom Could Jeopardize National Identities, nScreenMedia Analyst Says

Younger viewers increasingly opting for global online subscription VOD services like Netflix for their TV content over regional broadcasters could put national identity "at risk as the young are continually exposed to different cultural values than their home," said nScreenMedia analyst Colin Dixon in a blog post Wednesday. The BBC's iPlayer is facing slowing growth and losing ground to Netflix, and BBC made its BBC 3 channel online only in a bid to try to gain younger viewers, who increasingly are online, he said. Denmark's largest broadcaster, TV2, has seen linear TV consumption plummet while online TV viewing there has growing rapidly since 2014, though it has seen some success with its TV2 Play over-the-top service, the analyst said.