Google Hires comScore to Help Improve Trust, After YouTube Ad Controversy

Google, criticized for placing advertising next to objectionable content on YouTube (see 1703240004), brought in comScore to provide independent brand safety reporting of ad campaigns on the video-sharing website, said comScore in a Wednesday news release. "Monitoring online content for brand safety is a complex challenge, particularly in an environment that has the vast scale and growth of YouTube," said Dan Hess, comScore executive vice president-products. The company's technology will constantly monitor "patterns within text content to identify the brand safety of a given ad context," the release said.