Ad Industry Probe Recommends Comcast Drop DirecTV Weather Claims

The National Advertising Division (NAD) is recommending Comcast end advertisements implying DirecTV satellite service is prone to weather disruptions. In a news release Tuesday, the investigative unit of the ad industry’s self-regulation system said the ads -- challenged by DirecTV -- are unsupported and in the future Comcast should "avoid any language or imagery of an absolute nature or the implication that service interruption in severe weather is typical." NAD said Comcast agreed to comply. The cable operator said it discontinued the ad campaign and still can use its tag line “Comcast delivers reliable TV -- rain or shine.”