AWARN Alliance Plans NAB Show Session on ‘Business Upside’ of ATSC 3.0 Alerting

There’s a “business upside” to ATSC 3.0 emergency-alerting capabilities, and the AWARN Alliance plans to explore that at an “executive breakfast presentation” April 26 during the NAB Show, the alliance said in a Wednesday announcement. Using ATSC 3.0, AWARN (Advanced Warning and Response Network) is “transforming the alerting landscape as man-made and natural disasters reveal the urgent need for new warning systems,” said the alliance. “AWARN is using the same features that will drive new revenue streams: geo-targeting, personalization, interactivity, deep indoor and mobile reception, and device wake up.”