Dolby Bows Integrated Solution for Cinemas to Expand Atmos Penetration

Looking to expand the Atmos platform, Dolby introduced an integrated media server for the cinema market that combines audio and image processing in one unit, it said in a Thursday announcement. The combination of the server, a Dolby multichannel amplifier and the company’s SLS Express speakers creates what Dolby called a complete, cost-effective integrated system. The scalable solution allows cinema owners to start with Dolby 5.1 or 7.1 surround sound and upgrade to Dolby Atmos on their own schedule, said the company.