Altice Buying Teads as Part of Its Ad Strategy

Altice is buying online video marketplace Teads, it said in a news release Tuesday. Altice said the deal is part of its advertising strategy, letting it offer clients various advertising services on multiscreen platforms. It said the deal values Teads at up to $308 million, with the purchase price subject to Teads hitting certain revenue targets this year. It also said the deal is expected to close in mid-2017, and Teads senior management will remain with the company (see the personals section of this issue of the publication). Altice closed on Suddenlink in 2015 and took over Cablevision last year.