Comcast Has Some Strengths in Its Wireless Play, Says Raymond James Analyst

Consumer demand for cable-offered wireless service remains a question mark, but "content bundling creativity is the glue that might stick," Raymond James analyst Frank Louthan wrote investors regarding Comcast. His email Wednesday said Comcast has customer relationships, retail presence and marketing to help it deploy a wireless service, something other MVNOs typically lacked. The analyst said the key test for Comcast will be lowering its churn and creating "a stickier customer base," as AT&T is chasing the same goal and that company will likely be first "to see how well this concept works." Raymond James said Comcast's small and midsized business strategy is increasingly to focus on areas outside its footprint, partnering with other cable companies, and on national franchises with multitudes of end-user locations.