Sony Prices Its 55- and 65-Inch OLED TVs at $4,999 and $6,499 for April Sale

Sony retailers began taking preorders Tuesday on the 55- and 65-inch OLED TVs that Sony introduced at CES (see 1701050004), the company said in a Tuesday announcement. Sony is pricing the 55-inch at $4,999 and the 65-inch at $6,499 for sale beginning in April, it said. Left unpriced was the 77-inch model with no delivery date. Actual pricing on the 55- and 65-inch models is significantly higher than pre-CES reports forecast (see 1612300020). Our check of BestBuy.com showed the 65-inch would be available in five to six weeks at Sony’s listed $6,499 price. The site showed no offering of the 55-inch model. Sony’s OLED TV line will support Dolby Vision and HDR10 high dynamic range out of the box and hybrid log-gamma HDR through a firmware update to be available by year-end, the firm said.