Combined Platform to Bring Desktop-Level Interactive Video Ads to Mobile Devices

Ad management company Sizmek partnered with TV advertising company BrightLine on an interactive connected video experience crossing desktop, mobile, tablet and over-the-top platforms, it said in a Monday announcement. The joint offering pairs BrightLine’s interactive, dynamic OTT ad platform with Sizmek’s HTML5 Vpaid technology to allow marketers to repeat the desktop interactive video experience across all channels, they said. OTT is the fastest growing source for digital video, with 74 percent of U.S. households now owning a smart TV, it said. Citing industry studies, the companies said advanced TV ads delivered on OTT platforms have higher engagement metrics than traditional TV ads, including higher purchasing intent, brand recall and likeliness to recommend.