LeEco Strikes New Retail Partnerships for Phones, TVs With BrandsMart, Fry’s

LeEco is expanding its retail footprint through new partnerships with BrandsMart and Fry’s Electronics and a larger presence at Best Buy, the supplier said Friday in an online message to consumers. “Your list of places to purchase LeEco products just got longer,” said the message. “Here at LeEco, we not only want you to interact with our products seamlessly, we want you to get them easily too. While you can continue to shop through our own site, we have been working to expand our national retail partnerships to make these products even more accessible for you.” BrandsMart will sell LeEco’s Le S3 and Le Pro3 smartphones in store and online, starting immediately, said the supplier. Fry’s will begin selling LeEco smartphones Super4 X65 smart TV in stores and online “in the coming weeks,” it said. Best Buy, which began carrying LeEco products in the fall in a small assortment of its stores and online (see 1611290021), will raise its LeEco commitment to additional locations “over the course of the next few months,” it said, without being specific on store count. LeEco products also will be available through a new partnership with HSN. The shopping network’s Electronics Connection segment will feature LeEco Super4 X55 and Super4 X65 smart TVs, it said. Those models, plus the 43-inch Super4 X43, also will be sold at HSN.com, it said.