Sprint Unveils New Unlimited Pricing for Customers Who Switch

Starting Friday, customers who switch to Sprint will get “the nation’s best price for Unlimited,” including HD-quality streaming video and 10 GB of mobile hot spot use per month, Sprint said. “At $22.50 per line for four lines, that’s 50 percent less than Verizon’s newly announced plan,” said a Thursday news release. “Customers save even more compared to AT&T’s current unlimited plans, which require a DirecTV or U-verse contract.” Sprint CEO Marcelo Claure said “our unmatched spectrum position gives us a clear competitive advantage in a high-capacity unlimited world.” Claure also commented in a tweet: “So this Fri, it’s bye @Verizon & @ATT, hello @Sprint #Unlimited HD!” A new Verizon unlimited plan took effect Monday (see 1702130041).