Futuresource Sees In-Car Entertainment Hardware Market Reaching $36 Billion by 2021

The global in-car entertainment hardware market is on track to reach $36 billion by 2021, from $28 billion in 2016, Futuresource Consulting reported Monday. "The lines between couch and car are beginning to blur," said the research firm. As "ride-sharing and car-sharing become more popular," consumers “are spending less time driving and more time consuming entertainment and media in the car.” Better in-car entertainment systems “are allowing the integration of personal mobile devices, leading to even greater device usage in the car through both smartphones and tablets,” it said. "We're going to see the car repositioned as an entertainment provider for its occupants, rather than just a means of transport. Personal devices will work seamlessly when in the car, altering environment and driving preferences based on the driver.”