Dish Unveils New Customer Service Effort, Related Ad Campaign

Dish Network is launching a new customer service effort, Tuned In to You, aimed at what it called in a news release "the low customer satisfaction pervasive throughout the pay-TV industry." Dish said it's "examining every customer touchpoint, across all departments," to improve customer service, with one example being the October launch of its Base Camp employee training program where corporate employees work in the field for a month fielding customer calls and accompanying technicians. The company said it expects to graduate 700 workers from Base Camp by year's end, with all interns and full-time new hires at headquarters taking part within the first two months of employment. The company plans to have all existing corporate employees enroll in the training. Dish said it's launching a new advertising campaign, The Spokeslistener, with TV, radio and online spots (see here and here).