Quarter of Internet Homes Willing to Swap Data for Support Benefits, Says Parks

Roughly one-fourth of U.S. broadband homes are willing to exchange data from a smart home product for tech support benefits, said a Parks Associates blog post Tuesday. "Data can be used as an alternate currency in the IoT, and consumers are willing to exchange that data for support" such as warranty information, product updates or product tips, said analyst Patrice Samuels. Some 26 percent of consumers surveyed said they're willing to share data for product updates or improvements, said Samuels.