China, Mexico, Russia Lead Internet Users Willing to Share Data for Rewards, Says Report

Twenty-seven percent of internet users in 17 countries said they’re willing to share personal data in exchange for benefits or rewards such as lower costs or personalized service, GfK reported Friday. Those ages 30-40 are most likely to share data such as health, financial, driving records or energy use for rewards, with China (38 percent), Mexico (30 percent) and Russia (29 percent) topping the list. U.S. respondents skewed slightly lower at 25 percent willing to share data (23 percent who disagreed with the statement). Germany (40 percent), France (37 percent) and Brazil (34 percent) have the most internet users unwilling to share data for rewards, the report said. GfK interviewed more than 22,000 consumers ages 15 and older online last summer.