CTIA Publishes Updated Messaging Principles, Best Practices Document

CTIA published updated “Messaging Principles and Best Practices,” the wireless association said Thursday. The document reflects “the messaging ecosystem’s shared goal of promoting a dynamic and innovative wireless messaging community where communication between consumers and enterprises is made simple and users are protected from unwanted messages,” the group said. The report said U.S. wireless networks carry more than 5 billion text messages daily. “Since 2001, CTIA has helped to convene and facilitate discussion among wireless messaging ecosystem stakeholders,” the group said. “Through this role, CTIA has identified ways to protect and enhance the consumer experience and account for the evolving wireless messaging marketplace.”