Apple Among Those Weighing In on Proposed New Rules for WEAs

Apple advised the FCC against adopting a requirement that all service providers implement a standardized opt-out menu for wireless emergency alerts, in replies to the FCC in docket 15-91. Commissioners approved revised rules for alerts in September, over a partial dissent by Commissioner Mike O’Rielly, and sought comment on additional rule changes (see 1609290060). Instead of mandating what the opt-out menu will look like, the FCC should “allow the best consumer experience based on different companies’ hardware, operating systems, and user interfaces,” Apple said. The maker of the iPhone also said the FCC shouldn’t rely solely on third-party applications to implement additional alerting functionality. The National Weather Service said geotargeting of alerts isn’t accurate enough and must be improved. “The NWS supports the public safety agencies who overwhelmingly agree on the need for device-assisted geo-targeting that matches the geocode, circle, or polygon defined by the alert,” the agency replied. The NWS also reminded the FCC it repeatedly has urged a requirement that carriers include an interactive map showing the recipient’s location relative to the alert originator’s defined threat area. A coalition of groups representing the deaf and hard of hearing said alerts should be made available in American Sign Language (ASL). “For many individuals who are deaf, hard of hearing, deafblind, and deaf with mobility issues, there simply is no adequate substitute for ASL,” the coalition said. “Contrary to popular public perception, ASL is not derived from English, nor any spoken language. Instead, it is an independent linguistic system with morphological and grammatical complexity comparable to or exceeding that of spoken languages.” Telecommunications for the Deaf and Hard of Hearing, the National Association of the Deaf, Deaf and Hard of Hearing Consumer Advocacy Network and Association of Late-Deafened Adults were among those who signed the comments. Wireless carriers urged the FCC to proceed with caution. The “proposed improvements” are “premature in many instances and unworkable in others,” AT&T wrote. “Imposing upon the voluntary WEA participants a set of requirements that they cannot satisfy can only cause the Participating Cellular Mobile Service Providers to reexamine the nature of their commitment to the system.”