Disney/ABC to Begin Producing Programming for Snapchat

Disney|ABC Television Group will begin producing original episodic content for Shapchat starting with the first episode of Watch Party: The Bachelor debuting Jan. 3, Disney said in a news release Wednesday. The series will consist of 10 original episodes, each debuting on Tuesday morning after the Monday night episode of ABC's The Bachelor and will be on Snapchat for 24 hours, Disney said. The company said other shows will roll out on Snapchat in coming months. NBCUniversal and Turner (see 1608080036 and 1612090065) also announced Snapchat programming agreements in recent months.