Advance Planning Can ‘Moderate the Madness’ of CES, Says NAB Pilot Show Primer

NAB for the first time in recent memory published advice on how members can best navigate CES. The Las Vegas show "has a well-deserved reputation as the place to see new technology and engage with those creating that technology,” said a Tuesday blog post from NAB Pilot, the former NAB Labs. Broadcasters’ content is “reaching our audience on an increasing number and variety of devices,” it said. “It is ever more important to witness for ourselves the changes occurring in the consumer technology marketplace.” For “newcomers” to the show, “CES can be completely overwhelming, but advance planning can moderate the madness,” it said. “The best bet is to do some research in advance of the show.” The blog advised against “just diving in and wandering” the show floor, “unless you have vast amounts of time to match the vast amount of floor space covered by the exhibits, as well as the stamina and shoes appropriate for walking on concrete for long distances.” CTA is “excited to welcome NAB executives and their members to CES and appreciate that they have long attended and participated in our show, as we have in the NAB show,” Karen Chupka, senior vice president-CES and corporate business strategy, emailed us Wednesday. “Broadcast and consumer technology executives hold numerous meetings at both shows, and no doubt ATSC 3.0 will be one of the hot topics.” CTA and NAB “have partnered in many areas, celebrating the symbiotic relationship between televised content and receiving devices, jointly promoting digital television, HD radio and more, as well as collaborating to develop key industry standards,” she said. “A number of former CTA employees are now at NAB, and we employ former NAB staff. We’ve enjoyed a close relationship with NAB for a long time, and certainly look forward to continuing this successful partnership.”