ATVA Not Blocking ATSC 3.0, ATVA Says

The American Television Alliance isn’t trying to stop ATSC 3.0, the pay-TV group said in a blog post Monday responding to recent criticisms from NAB (see 1612090031). “We have to take the Ronald Reagan approach in this case: ‘Trust but verify.’” ATVA “is working with the FCC to weigh all of the significant factors, because that’s exactly what Americans deserve,” ATVA said. The new standard could lead to fees for consumers for buying new equipment, and “ATSC 3.0 carriage could be leveraged by broadcasters to extract yet even more retrans fees that could be passed on to consumers,” the post said. “Those concerns and the others impacting access and consumer cost burdens should all give us pause,” ATVA said. “We welcome a conversation with the NAB and federal regulators to address the concerns for consumers.”