Online Holiday Spending up 12% to $38 Billion Through Dec. 4, Says Report

U.S. e-commerce spending via PC exceeded $1 billion for 11 consecutive days beginning Thanksgiving, said a comScore holiday season retail report. Overall holiday season spending online from Nov. 1-Dec. 4 reached $38 billion, a 12 percent spike from the comparable 2015 period, it said. PC spending during Cyber Week -- Cyber Monday through Dec. 4 -- totaled $11 billion, up 13 percent from the comparable 2015 week, with all seven days topping $1 billion in spending for the first time. Cyber Monday and the following Tuesday each eclipsed $2 billion in sales via PCs, said the e-commerce metrics company. Online holiday shopping continues to perform “very well” through the week after Cyber Monday, said CEO Gian Fulgoni, calling billion-dollar shopping days “the new norm,” and a trend that’s expected to carry through this week and beyond. Citing the growing impact of mobile commerce, comScore said shopping via smartphones and tablets accounted for $597 million of spending on Thanksgiving (up 26 percent over 2015), $797 million on Black Friday (up 41 percent) and more than $1 billion on Cyber Monday (up 29 percent). Mobile commerce helped drive a 20 percent increase in overall digital spending for the three days, it said, with Cyber Monday ringing in as the largest digital commerce spending day on record at $3.7 billion.