American TV Alliance Pushes Back on ATSC 3.0, Calls for FCC Notice of Inquiry

The proposed transition to ATSC 3.0 isn't as voluntary as broadcasters claim, said the American Television Alliance in a meeting Wednesday with FCC Media Bureau Chief Bill Lake and his staff. The FCC's next step on ATSC 3.0 should be a notice of inquiry rather than NPRM, said ATVA, represented at the meeting by officials from AT&T, Charter Communications, Dish Network and the American Cable Association. Requiring MVPDs and customers to buy new equipment to receive ATSC 3.0 signals isn't voluntary, the ATVA said. The proposal would include negotiations over carrying ATSC 3.0 signals in retransmission consent negotiations, which MVPDs don't necessarily enter into on a voluntary basis, ATVA said. “Any station group with sufficient leverage to compel carriage of unwanted programming or to raise consumer prices by 40 percent per year possesses sufficient leverage to compel carriage of ATSC 3.0 signals as well.” An NOI would give the FCC time to study the proposal more in depth, the pay-TV group said in docket 16-142. “The Commission should want to understand whether the proposed transition would allow broadcasters to collect the benefits of the transition (e.g., new, monetizable services) while externalizing much of the associated costs to others.”