NBCU Invests Another $200 Million in BuzzFeed

Comcast's NBCUniversal is increasing its investment in BuzzFeed by another $200 million, NBCU said in a news release Monday. That follows a $200 million initial investment it made last year (see 1508180051). The money will extend the advertising sales relationship between the two, while BuzzFeed also will work with NBCU on production and social distribution, the programmer said. The investment also will let BuzzFeed expand its Tasty food media network and create cross-platform ad products and expand BuzzFeed News.