Time to Ditch the Archaic 'OTT' Acronym, TDG Analyst Says

It's time to abandon "over the top" as a way to describing broadband video, with the term OTT "a relic of a previous time," The Diffusion Group analyst Eric Grab wrote in a post Thursday. While OTT describes delivery of video over networks not owned by the distributor, "the modern video ecosystem is now inseparable from the Internet," Grab said, adding that "even the name 'Internet Video' doesn't seem to fit the bill." The Internet-delivered video itself is less important than the services enabled by the internet, Grab said. While OTT will be used for years to come, he said, "Gradually the industry will recognize the need to replace the term with ... something that captures the essence of the quantum video and the complete entertainment experience."