Facebook Fixing New Errors in View Count Metrics

Facebook said Wednesday that it's fixing more errors in its view count metrics, including the view counts for content posted on businesses' and individuals' professional profile pages. The visible view counts were showing the sum of all views, rather than counting views by unique visitors. Once the metrics are fixed in the coming weeks, the seven-day view count will drop by about 33 percent, while the 28-day summary view count will drop by 55 percent, Facebook said in a news release. The social media company said it had also undercounted views for videos watched to completion. Fixes to that metric will cause video view counts to increase by 35 percent, Facebook said. The company disclosed in September that it had overestimated video view counts for two years, drawing criticism from the Association of National Advertisers (see 1609290075).