Consumer Demographics, Advertising and Fraud Will Be FTC Focus at Dec. 6 Event

The FTC will explore in a Dec. 6 event how changing consumer demographics, including how advertising and marketing are transforming to reach diverse groups, are influencing the commission's activities, said the agency in a Tuesday news release. The agency, which will convene consumer groups, demographers, law enforcement personnel, marketers and researchers, also will explore how fraud is changing and what regulators can do to fight it. It said studying such issues will help the FTC "continue to strategize, prioritize, and prepare for the years ahead." The 9 a.m. event, which will be webcast, will be held at 400 7th St. SW.