Jasco Launches Z-Wave Smart LED Bulb Under Enbrighten Brand

Jasco introduced a smart LED bulb to its Z-Wave product line it said in a Monday announcement. The 60-watt-equivalent LED bulb works with standard light fixtures and is billed as a way for consumers to have lighting control without rewiring or complicated installation. Price at the Jasco e-commerce site is $29.99. The bulb does not carry a GE logo unlike other Jasco-manufactured products because Jasco doesn’t have a lighting license as part of its GE relationship, Marisa Lytle, vice president-digital marketing, told us. The Enbrighten line is the company’s Z-Wave brand, she said. Jasco also sells Enbrighten-branded string lights, she said. “We’ve had this license with GE for a number of years and we have the license for many more to come. We don’t anticipate any change in our license agreement." Jasco manufactures GE-branded night lights.