DMA Rebranding as Data & Marketing Association

DMA is renaming itself the Data & Marketing Association, it said on the eve of its 100th anniversary. DMA -- which had stood for Direct Marketing Association -- said it used member feedback and market analysis, plus input from the DMA board, leadership team and OgilvyOne Worldwide to decide on the new name and branding. DMA CEO Tom Benton said: “These steps reaffirm that DMA represents the entire marketing ecosystem of brand marketers, agencies, media companies, data companies and tech companies and is uniquely positioned to protect marketers’ ability to responsibly access, exchange and refine data to improve lives and to grow the U.S. Economy.” DMA also announced the election of new officers and board members: Chairman Michael McLaren, Merkle; Vice Chairwoman Jennifer Barrett Glasgow, Acxiom; Secretary Steve Wagner, Experian; Treasurer Steve Froehlich, ALSAC/St. Jude Children’s Research Hospital; and new board members Kevin Akeroyd, Cision; Luci Rainey, Comcast; and Cory Treffiletti, Oracle Data Cloud.