DirecTV Now, Other OTT Entrants Not Big Threat, Says NBCUniversal CEO Burke

With AT&T's planned DirecTV Now service a driver of its buy of Time Warner (see 1610240011), NBCUniversal CEO Stephen Burke questioned the likelihood it and other over-the-top entrants will siphon off significant numbers of traditional pay-TV subscribers. "Most people find tremendous value in their cable or satellite subscription and are not going to change," he said during the cable operator company's Q3 earnings call Wednesday. He also said it's unlikely such services would materially benefit NBCU at least in the first couple of years by delivering major numbers of cord-cutters and cord-nevers. Comcast executives said they wouldn't comment on the AT&T/TW deal itself. CEO Brian Roberts said Comcast is targeting mid-2017 for rolling out a wireless service as part of a multiproduct bundle. For the quarter, revenue was $21.3 billion, up 14.2 percent year over year, and it added 432,000 video customers vs. a 48,000 decline the same quarter a year earlier. The cable ISP said it added 330,000 broadband customers in the quarter, for the company's best Q3 result in seven years. Programming costs were up 11.4 percent in the quarter due to contract renewals, higher retransmission consent fees and sports programing costs. Comcast expects programming cost to be up more than 10 percent this year and similarly higher than normal in 2017, but further out they should increase more along the traditional 7-8 percent a year, Chief Financial Officer Michael Cavanagh said. Comcast closed Wednesday at $62.56, down 3 percent. Roberts was sanguine about the possible threat of streaming cannibalizing NFL and Olympics TV viewership, with the streaming portion of the Rio Olympics being 1 to 2 percent of what TV viewership was. Similar numbers apply to the NFL, he said, saying the ratings drops might reflect that the current NFL season isn't as strong as others. NFL and Olympics coverage is profitable, Roberts said, and the modest ratings decline "doesn't cause us too much discomfort." The company meanwhile just started the launch of its Xi5 all-Wi-Fi set-top box, Roberts said. Comcast Cable CEO Neil Smit said the company should be moving to IP-based delivery of content "over the next couple years."