Panasonic UK Readies 'Ghostbusters' Bundle to Promote New 4K Blu-ray Player

Consumers in the U.K. who buy one of two models of Panasonic Ultra HD Blu-ray players will receive a free copy of Ghostbusters: Answer the Call in an exclusive bundle, Panasonic U.K. said in a Friday announcement. Panasonic is running the promotion to trumpet the “imminent launch” of its new DMP-UB700 Ultra HD Blu-ray player, though the offer also will apply to buyers of the existing DMP-UB700 model, the company said. Consumers who act on the offer when it begins Nov. 3 will get a three-week head start on the new Ghostbusters title, which Sony Pictures Home Entertainment won’t release to the British public on Ultra HD Blu-ray until Nov. 21, Panasonic said. The title was released Oct. 11 in the U.S. on Ultra HD Blu-ray.