Number of Amazon Prime Shoppers Up 23 Percent in September, Says Report

The number of U.S. Amazon Prime subscribers jumped 23 percent year on year in September to 47 million households, said a Cowen and Co. report. Some 43 percent of respondents to a Cowen survey indicated they lived in a Prime household, which the analyst firm estimated to be, on average, 46 million-49 million subscribers in Q3 2106 vs. 37 million-38 million for last Q3. Prime purchasers accounted for 55 percent of total Amazon buyers in September, in line with the previous six months and up from 49 percent in September 2015, Cowen said. Four out of five Prime subscribers purchased goods on Amazon during the month compared with 47 percent of non-Prime shoppers, it said.