‘Breaking Boundaries’ Will Be Theme of LeEco US Launch Event Oct. 19

“Breaking boundaries to ignite an eco world” will be the theme of LeEco’s Oct. 19 event in San Francisco to trumpet its official U.S. launch (see 1609300064), said a just-posted graphic on the company’s website. LeEco, the Chinese consumer electronics, content and e-commerce giant, has been quiet since announcing plans in late July to buy Vizio for $2 billion (see 1607260066), except for a few high-level hires. Those included Richard Ren, the former Huawei executive, as acting president of all "vertical businesses" in North America (see 1609260039). Despite its impending Vizio acquisition, LeEco promises the Oct. 19 event will feature “a lot more than just screens.”