Amazon Steers Traffic to Echo When Customers Shop for Google Home Speaker

With Amazon Echo rival Google Home slotted for exclusive launch through Best Buy, Target and Walmart, Amazon.com is using the "Google Home" search term in its own interest. A search at Amazon for the $129 Google Home Thursday brought up the TP-Link Wi-Fi router launched with Google last year and sold through Amazon, and the Echo speaker in black and white versions. Amazon introduced Echo in white last week, before the Tuesday Google Home announcement. The white Echo is available with one-day shipping to Prime members, said Amazon Thursday, and Google Home, available in white at launch, is in pre-order status with a Nov. 4 shipping date. Amazon is also selling the book Google Home: An Easy Guide to the Features in the Kindle store.