Best Buy Email Blast Touts HDR Technology as Promising ‘High Dynamic Raves’

“You’ll earn high dynamic raves,” reads a Best Buy email blast sent Monday to Best Buy Rewards customers trumpeting high-dynamic-range TVs from LG, Samsung and Sony. HDR “makes 4K ultra stunning,” said the ad, which describes the technology as creating “a more natural viewing environment where colors practically glow, and shadows and highlights form exquisite detail that pops off the screen.” But not all HDR TVs are created equal, says Eric, a salesperson from Best Buy’s store in Maple Grove, Minnesota, featured in an accompanying video. “The TV might be able to understand an HDR signal,” says Eric, “but its lighting system might not be able to actually reveal any of that information. The good news is, we’ve done all of that homework for you at Best Buy.”