DEG Partners With comScore on Co-Branded VOD Content Measurement Service

The Digital Entertainment Group will lend its name to comScore's Digital Download Essentials Industry (DDEi) service in North America in a co-branding partnership agreement, DEG and comScore said in a Thursday announcement. The newly renamed DEG-DDEi service gives movie studios, TV networks, distributors and other subscribers “title-level consumer transactional information” on digital sales of electronic sell-through and internet VOD content, they said. The DEG-DDEi service “also includes competitive set top box-based VOD activity from comScore's OnDemand Essentials service, allowing subscribers to access the full scope of paid digital market share and title performance in a single, powerful application,” they said.