Netflix App to Be Integrated Into Liberty Global Set-Tops

September 15, 2016 |Streaming Media

Under a multiyear deal with Netflix, the streaming service will be part of Liberty Global's TV platforms in parts of Europe, Latin America and the Caribbean, Liberty said in a news release Wednesday. The Netflix app will be integrated into Liberty Global set-top boxes, starting with the Netherlands and spreading to other countries as part of technology upgrades across Liberty Global's operations through 2017, the company said. Some pay-TV experts see such partnerships becoming the norm (see 1607220044).